Here’s the Globe article and the site itself. The idea is they capture your email address through a sweepstakes offer and help you plan summer road trips that allow plenty of opportunity to stop for D&D iced coffee on the way. Something like that. I don’t have time to delve into the site right now but my first impression was that it looked a little busy and involved.
Makes me wonder about the high-end GPS units you can get these days with “places of interest” marked on the route. That would be a good partnership to go with a campaign like this.